The Fashion Cult

Gucci Beauty's campaign for the brand's first cosmetics launch under ex-creative director Alessandro Michele, which includes the shades of 58 lipsticks--aims to rewrite the rules of beauty. Michele's vision for the line, according to the brand, was to represent complete liberty and self-expression, the campaign "conveys a clear message that...

What is fashion? Clothes have an intimate relationship with the physical human body , personal preferences and societal influence all play factors in producing what is referred to as "embodied identity".